Pure Alofa (means "Pure Love" in Samoan) is a small business based in Auckland.

We make natural Bath, Body, Home Décor & Therapeutic products, we also design and sell Island-Inspired Apparel. ALL our Health & Beauty products are paraben & sulfate-free and are not tested on animals.

Our Apparel and Accessories are under the "Pure Alo'a" Label.

Pure Alo'a clothing is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, buying Pure Alo'a means you are making thoughtful purchasing decisions.

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IF YOU NEED TO SEE THE PHYSICAL PRODUCT BEFORE PURCHASING AND YOU ARE BASED IN AUCKLAND, ALL PURE ALOFA STOCK

IS BEING SOLD AT MANUIA CREATIONS IN THE MANGERE TOWN CENTRE.